Work
See what better looks like.
Each example is a MoreLocal reimagining of a typical local-business website. They are demonstration projects, not client case studies with invented conversion rates.
Before
Typical salon brochure
After
Booking-first service site
Concept Redesign
Viet Nails
Nail salon
A booking-first salon site with clear services, hours, and a path from search to appointment.
Problems identified
- No obvious booking path on mobile
- Services buried below decorative imagery
- Weak local signals: hours, map, and NAP inconsistent
Improvements made
- Clearer booking path above the fold
- Structured service pages with prices and duration
- Stronger local signals and AEO-ready FAQs
Open the live redesign →Before
Generic contractor template
After
Dispatch-ready local system
MoreLocal Reimagining
Summit Mechanical
HVAC contractor
An emergency-ready contractor site that makes calling, booking, and service-area coverage unmistakable.
Problems identified
- Phone number competing with slider noise
- Service area implied, never stated
- No after-hours path for emergency heat or cooling
Improvements made
- Persistent click-to-call and emergency path
- Service-area architecture for each offering
- Faster page architecture and mobile-first UX
Open the live redesign →Before
Stock-photo clinic site
After
Trust-first practice site
Concept Redesign
Oak Ridge Dental
Dentist
A calm clinical site that answers insurance, new-patient, and appointment questions before the phone rings.
Problems identified
- Insurance and new-patient info hidden in PDFs
- Team and trust signals below a carousel
- Contact form with no scheduling alternative
Improvements made
- Structured service pages for high-intent treatments
- Clear new-patient and insurance answers
- Online booking plus phone, without friction
Open the live redesign →Before
Photo-heavy dead end
After
Reservation-ready restaurant
MoreLocal Reimagining
Copper & Salt
Restaurant
A restaurant site built for reservations, menus, and the questions maps and answer engines actually ask.
Problems identified
- Menu as a flattened image, unreadable to machines
- Hours conflicting with Google Business Profile
- Reservation CTA lost in photography
Improvements made
- Structured menu and hours in HTML
- Reservation path that works on a phone
- AEO-ready answers for cuisine, location, and parking
Open the live redesign →